Data & Records Agent
Dirty data is a silent tax on every other system you run. Duplicate contacts split deal history. Stale records burn outreach on dead emails. The Data & Records Agent audits, fixes, and then stands guard — so the mess never rebuilds.
$299/mo · month-to-month
System: HubSpot · 14,209 contacts · 3,481 companies Period: Mar 3 – Mar 9 Health: 92 / 100 (+6 this week) MERGED 212 duplicate contacts (log attached) ENRICHED 340 records — titles, industry, company size FLAGGED 57 hard-bounced emails → marked do-not-send SYNCED Billing ↔ CRM: 18 mismatched plans corrected → Needs you (2): possible merge on "Acme Inc / ACME LLC"; owner reassignment for 31 records (rep departed).
Job Description
What the Data & Records Agent does all day
- DeduplicationFinds and merges duplicate contacts and companies with full audit trail.
- Record enrichmentFills missing titles, industries, and firmographics from public sources.
- Cross-system syncKeeps CRM, email platform, and billing records consistent with each other.
- Data-rot flaggingDetects bounced emails, dead numbers, and stale owners — and fixes or flags.
- Field hygieneEnforces naming conventions, required fields, and picklist standards.
- Weekly health reportOne-page scorecard: what was fixed, what needs a human decision.
Integrations
Plugs into the stack you already run
Connections are made during the onboarding wizard — a few clicks each, no engineering. Don't see your tool? Ask us; the list grows monthly.
- HubSpot
- Salesforce
- Pipedrive
- Mailchimp / Klaviyo
- Stripe
- QuickBooks
- Google Sheets
You Hold the Leash
Oversight, built in
Every merge and edit is logged and reversible for 90 days. High-risk changes (merging companies, reassigning owners) queue for one-click human approval; routine hygiene runs on autopilot.
FAQ
About the Data & Records Agent
Can it break my CRM?
Which system is the source of truth?
How long does the initial cleanup take?
Ready when you are
Put the Data & Records Agent to work.
Month-to-month. Guided setup. Full activity log from day one. If it isn't earning its seat, fire it in one click.